Social Media:
Ever wonder why only a certain portion of people you send an email to ever open it? Or why even fewer people actually click on a link inside of an email? Well, there are ways to get more mileage out of your email marketing with simple changes that’re easier than you may think! Here are a slew of blogs with game-changing techniques and advice for your email marketing.
4. Litmus
Sure, knowing the basics is important, but there’s more to email marketing than good content and click through rates. Litmus delves into the email marketing nuances that many other blogs just don’t tackle (that’s probably because they’re an email testing and analytics company)! If you want to understand why your email is looks different in Gmail vs. Outlook, or if you’re unsure about which browsers you should test in, Litmus covers the more technical aspects of email marketing. It’ll also keep you up to date to all the latest trends in email marketing, like mobile usage, design and optimization. Moreover, the increasing importance of using metrics to track return on investment (ROI) on marketing efforts makes Litmus a very useful resource.
5. Email Institute
The name really says it all. Email Institute (by Epsilon) is a comprehensive site dedicated to email marketing best practices. It’s a great place to go with questions. Whether you have inquiries about email content, design, delivery, or testing – or you just want to know how to grow your email list – the Email Institute has information for you. Consider it a library for your email marketing research!
6. Duct Tape Marketing
While the Duct Tape Marketing blog is not solely dedicated to email marketing, it’s an excellent resource for total marketing strategy, especially for small businesses. It focuses on the whole package – customer satisfaction, content creation, email marketing, social media, branding and so on. Best of all, it’s written in a very direct, non-technical way that anyone can understand. With daily posts by experts in the field, it’s a great way to stay informed and learn simple yet effective steps to improve your marketing strategy.
7. VerticalResponse
We would be remiss if we didn’t tout our own blog here, right? From social media to email marketing and beyond, the VerticalResponse Marketing Blog is, if we DO say so ourselves, an excellent resource for all things small business. And while writing 3-5 new posts on the blog per week, you can bet we have info you’re looking for, and in a timely manner.
BY: Darren Silverman
Social media networks are developing dangerously fast, and with new ones appearing constantly, how would you know where you ought to contribute your time? Here are 3 online networking centered sites that'll keep you current:
1. Social Media Examiner
Social Media Examiner gives you the stray pieces you have to make an in number social networking vicinity. While different destinations may educate perusers on changes and patterns, this site truly gets down to the bare essential of how to get the most out of your online networking pages, frequently with itemized or regulated guidelines. What’s also cool, is that their posts cover several social media channels, so you know what’s going on beyond Facebook and Twitter. While the site’s main focus is of course, social media, it does an excellent job of delving into the relationship of social media with other aspects of your marketing, and how to integrate across multiple channels.
2. Mashable
Mashable is a well-known source for up-to-the-minute news on social media, technology, business and entertainment. The speed at which the publication is able to pick up stories, even obscure ones, is quite impressive. If Mark Zuckerberg goes to the bathroom, odds are Mashable knows about it. But seriously, for anything new that happens on Facebook, Twitter, or the other major players in the social game, Mashable gives the play-by-play. The layout of their website makes it easy to take in lots of information at once, and share it across your social media channels. Mashable also does a stellar job of covering buzzed-about mobile topics, which is increasingly important for marketers today.
3. Convince & Convert
Convince & Convert is focused on two things: Social Media and content creation. It offers practical advice about what works and what doesn’t. The mix of content is refreshing – There are some “5-step” articles, some “What not to do” articles, and some case studies of companies who’ve made social media work for them. And, as the name of the company suggests, they don’t leave out the metrics portion of social media. After all, what’s the point in spending time on social media if you don’t see any results? The casual tone and practical length of the posts also make Convince & Convert a digestible way to gain social media insights.
4. Email Marketing:
1. Social Media Examiner
Social Media Examiner gives you the stray pieces you have to make an in number social networking vicinity. While different destinations may educate perusers on changes and patterns, this site truly gets down to the bare essential of how to get the most out of your online networking pages, frequently with itemized or regulated guidelines. What’s also cool, is that their posts cover several social media channels, so you know what’s going on beyond Facebook and Twitter. While the site’s main focus is of course, social media, it does an excellent job of delving into the relationship of social media with other aspects of your marketing, and how to integrate across multiple channels.
2. Mashable
Mashable is a well-known source for up-to-the-minute news on social media, technology, business and entertainment. The speed at which the publication is able to pick up stories, even obscure ones, is quite impressive. If Mark Zuckerberg goes to the bathroom, odds are Mashable knows about it. But seriously, for anything new that happens on Facebook, Twitter, or the other major players in the social game, Mashable gives the play-by-play. The layout of their website makes it easy to take in lots of information at once, and share it across your social media channels. Mashable also does a stellar job of covering buzzed-about mobile topics, which is increasingly important for marketers today.
3. Convince & Convert
Convince & Convert is focused on two things: Social Media and content creation. It offers practical advice about what works and what doesn’t. The mix of content is refreshing – There are some “5-step” articles, some “What not to do” articles, and some case studies of companies who’ve made social media work for them. And, as the name of the company suggests, they don’t leave out the metrics portion of social media. After all, what’s the point in spending time on social media if you don’t see any results? The casual tone and practical length of the posts also make Convince & Convert a digestible way to gain social media insights.
4. Email Marketing:
4. Litmus
Sure, knowing the basics is important, but there’s more to email marketing than good content and click through rates. Litmus delves into the email marketing nuances that many other blogs just don’t tackle (that’s probably because they’re an email testing and analytics company)! If you want to understand why your email is looks different in Gmail vs. Outlook, or if you’re unsure about which browsers you should test in, Litmus covers the more technical aspects of email marketing. It’ll also keep you up to date to all the latest trends in email marketing, like mobile usage, design and optimization. Moreover, the increasing importance of using metrics to track return on investment (ROI) on marketing efforts makes Litmus a very useful resource.
5. Email Institute
The name really says it all. Email Institute (by Epsilon) is a comprehensive site dedicated to email marketing best practices. It’s a great place to go with questions. Whether you have inquiries about email content, design, delivery, or testing – or you just want to know how to grow your email list – the Email Institute has information for you. Consider it a library for your email marketing research!
6. Duct Tape Marketing
7. VerticalResponse
We would be remiss if we didn’t tout our own blog here, right? From social media to email marketing and beyond, the VerticalResponse Marketing Blog is, if we DO say so ourselves, an excellent resource for all things small business. And while writing 3-5 new posts on the blog per week, you can bet we have info you’re looking for, and in a timely manner.
BY: Darren Silverman
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